Luisa Lucia is a So Cal based wardrobe stylist and fashion blogger. She studied fashion design at Santa Monica College and is a trained stylist through the now renowned School of Style. Her love for fashion developed at an early age, as both her mother and grandmother are fashion savvy New Yorkers. As a child, she tagged along on frequent shopping sprees and spent countless hours organizing her mother's closet. She also worked as a child model, furthering her understanding of fashion and enhancing her desire for a creative career.

Luisa gained experience working under numerous Hollywood stylists before branching out to do personal styling. She possesses great instinct and a keen eye, and prefers helping real people achieve their style dreams. She was endorsed by Fitness Magazine as one of LA’s go-to personal stylists, and serves as the Chief Creative Officer at Urban Darling, a multi-faceted personal styling resource. Luisa will translate your personality and best features into a look you love. Her foremost goal is to help you look and feel fabulous.

​In addition to fashion and beauty expertise, Luisa has taken on numerous home design and decorating projects.  Through these projects, she realized the abundance of similarities between home design and fashion styling.  She understands the importance of a well-decorated and functional home.  As a result, she has expanded her offerings to provide comprehensive home design, decorating, and organizing expertise.  Whether you need help redesigning your kitchen, redecorating your bedroom, or organizing your cabinets and closets, Luisa is available to consult on any project, however big or small.